{
  "brand": "顺路面包",
  "claim": "拐个弯，顺路带点香。",
  "status": "自主概念项目，虚构品牌，非真实门店宣传",
  "posts": [
    {
      "group": "C01",
      "title": "拐个弯，顺路带点香",
      "body": "把一家社区面包店想象成日常路径里的一个小转角。顺路面包以愚园路为创作背景，把路绿、纸米和炉橙放进同一套视觉系统：有路径的清楚，也有面包的温暖。你会把一份面包留给哪个日常时刻？\n自主概念项目｜虚构品牌｜AI概念图，无真实门店合作。",
      "tags": [
        "品牌设计",
        "社区面包店",
        "自主概念"
      ]
    },
    {
      "group": "C02",
      "title": "把熟悉的麦香，带上路",
      "body": "原味长条餐包是顺路菜单里的第一种日常。长条轮廓和斜向割口，成为这款概念产品的固定识别。香气卡里选择「原味麦香」，就会对应它；改变心情，只改变背景与短句。演示价¥12，仅用于设计原型。\n自主概念项目｜AI产品图；不作为真实食品成分或过敏原信息。",
      "tags": [
        "面包视觉",
        "产品设计",
        "顺路面包"
      ]
    },
    {
      "group": "C03",
      "title": "让今天，多一点层次",
      "body": "圆形谷物面包对应「谷物烘香」。我们保留同一张产品母图，让圆润轮廓、谷物表皮和烘烤色在不同画面里保持一致。想分享或留给自己，都可以是这张卡的语气。演示价¥18，仅用于设计原型。\n自主概念项目｜AI产品图；谷物是概念口味设定，不代表已验证配方或营养信息。",
      "tags": [
        "谷物面包",
        "视觉系统",
        "自主概念"
      ]
    },
    {
      "group": "C04",
      "title": "给日常，留一片柔软",
      "body": "切片吐司对应「柔软吐司」。一片接着一片的节奏，是这款概念产品的视觉线索。我们让同一份吐司跨越海报、卡片和预订原型，保持产品身份不变。演示价¥26，仅用于设计原型。\n自主概念项目｜AI产品图；口感为创意设定，非真实品鉴结论。",
      "tags": [
        "吐司",
        "食品视觉",
        "顺路面包"
      ]
    },
    {
      "group": "C05",
      "title": "今天这一炉，烤成哪种心情？",
      "body": "先选「慢一点／想出发／想分享／留给自己」，再选一个口味，点击「留住这一刻的香气」即可揭晓香气卡。当前本地原型使用预生成精选背景、固定产品图和模板文案组合，无在线模型调用。口味决定产品，心情决定画面语气；香气是艺术隐喻，不是心理测试。保存和分享均自愿，也可直接进入选面包流程。\n自主概念项目｜本地DEMO，无真实订单、优惠或兑换。",
      "tags": [
        "互动设计",
        "香气可视化",
        "设计原型"
      ]
    },
    {
      "group": "C06",
      "title": "一张香气卡，是怎样被设计出来的",
      "body": "从固定母图到分层排版：先选已有香气背景，再嵌入同一产品原图，叠加路径Logo、品牌色和受控文案。AI参与产品与背景视觉，字体编排、映射规则和成品检查由设计制作流程控制。M3运行时是模板组合，不把预制图片称作实时生成。这一组展示实际使用的背景与母图，不虚构失败或效率数据。\n自主概念项目｜AI图像｜素材与制作来源随交付包保留。",
      "tags": [
        "AIGC设计",
        "设计过程",
        "品牌系统"
      ]
    }
  ],
  "pages": [
    {
      "index": 1,
      "id": "POSTER01-品牌主张",
      "kind": "posters",
      "layout": "manifesto",
      "eyebrow": "顺路日常 / 01",
      "title": [
        "拐个弯，",
        "顺路带点香。"
      ],
      "sub": [
        "让熟悉的日常，多一个温暖的转角。"
      ]
    },
    {
      "index": 2,
      "id": "POSTER02-三款日常",
      "kind": "posters",
      "layout": "menu",
      "eyebrow": "概念菜单 / 02",
      "title": [
        "今天，",
        "带走哪一份？"
      ],
      "sub": [
        "带上路的熟悉麦香",
        "给日常一点层次",
        "为餐桌留一片柔软"
      ]
    },
    {
      "index": 3,
      "id": "POSTER03-今天这一炉",
      "kind": "posters",
      "layout": "interaction",
      "eyebrow": "互动原型 / 03",
      "title": [
        "把今天，",
        "烤成一张香气卡。"
      ],
      "sub": [
        "选心情与口味",
        "点击生成香气卡",
        "揭晓后，自愿保存或分享"
      ],
      "note": [
        "本地DEMO：预生成图像＋模板组合",
        "无实时模型调用；香气为艺术隐喻。"
      ]
    },
    {
      "index": 4,
      "id": "C01-01-品牌封面",
      "kind": "carousels",
      "group": "C01",
      "layout": "brand-cover",
      "eyebrow": "品牌故事 / 01—02",
      "sub": [
        "顺路面包",
        "一个关于社区日常的品牌想象。"
      ]
    },
    {
      "index": 5,
      "id": "C01-02-品牌故事",
      "kind": "carousels",
      "group": "C01",
      "layout": "brand-story",
      "eyebrow": "品牌故事 / 02—02",
      "title": [
        "路径的下一站，",
        "是日常的小满足。"
      ],
      "sub": [
        "我们把「顺路」画成一个转角。",
        "从路绿的方向感，到纸米的温暖，",
        "再留一点炉橙，记住面包的香。"
      ]
    },
    {
      "index": 6,
      "id": "C02-01-长条餐包",
      "kind": "carousels",
      "group": "C02",
      "layout": "product-cover",
      "product": 0,
      "eyebrow": "三款日常 / 01—02",
      "title": [
        "熟悉的麦香，",
        "带上路。"
      ]
    },
    {
      "index": 7,
      "id": "C02-02-长条档案",
      "kind": "carousels",
      "group": "C02",
      "layout": "product-detail",
      "product": 0,
      "eyebrow": "长条餐包 / 02—02",
      "title": [
        "一眼认出的，",
        "那一道麦香。"
      ],
      "details": [
        [
          "外形线索",
          "长条轮廓 · 斜向割口 · 金棕表皮"
        ],
        [
          "香气卡选择",
          "选择「原味麦香」，对应这款餐包。"
        ],
        [
          "概念说明",
          "产品为AI视觉；配方与过敏原未定义。"
        ]
      ]
    },
    {
      "index": 8,
      "id": "C03-01-谷物面包",
      "kind": "carousels",
      "group": "C03",
      "layout": "product-cover",
      "product": 1,
      "eyebrow": "三款日常 / 01—02",
      "title": [
        "让今天，",
        "多一点层次。"
      ]
    },
    {
      "index": 9,
      "id": "C03-02-谷物档案",
      "kind": "carousels",
      "group": "C03",
      "layout": "product-detail",
      "product": 1,
      "eyebrow": "谷物面包 / 02—02",
      "title": [
        "圆圆的一份，",
        "慢慢去分享。"
      ],
      "details": [
        [
          "外形线索",
          "圆形轮廓 · 谷物表皮 · 烘烤层次"
        ],
        [
          "香气卡选择",
          "选择「谷物烘香」，对应这款面包。"
        ],
        [
          "概念说明",
          "谷物为口味设定，非营养功效声明。"
        ]
      ]
    },
    {
      "index": 10,
      "id": "C04-01-切片吐司",
      "kind": "carousels",
      "group": "C04",
      "layout": "product-cover",
      "product": 2,
      "eyebrow": "三款日常 / 01—02",
      "title": [
        "给日常，",
        "留一片柔软。"
      ]
    },
    {
      "index": 11,
      "id": "C04-02-吐司档案",
      "kind": "carousels",
      "group": "C04",
      "layout": "product-detail",
      "product": 2,
      "eyebrow": "切片吐司 / 02—02",
      "title": [
        "一片接一片，",
        "是熟悉的节奏。"
      ],
      "details": [
        [
          "外形线索",
          "切片序列 · 浅色内里 · 金棕外缘"
        ],
        [
          "香气卡选择",
          "选择「柔软吐司」，对应这款吐司。"
        ],
        [
          "概念说明",
          "柔软是创意设定，非真实品鉴结论。"
        ]
      ]
    },
    {
      "index": 12,
      "id": "C05-01-香气玩法",
      "kind": "carousels",
      "group": "C05",
      "layout": "aroma-cover",
      "eyebrow": "今天这一炉 / 01—02",
      "title": [
        "今天的心情，",
        "会是什么颜色？"
      ],
      "sub": [
        "选心情与口味，留下这一刻的香气。",
        "一张香气卡，留住此刻的语气。"
      ]
    },
    {
      "index": 13,
      "id": "C05-02-互动步骤",
      "kind": "carousels",
      "group": "C05",
      "layout": "aroma-detail",
      "eyebrow": "互动说明 / 02—02",
      "title": [
        "三步，",
        "揭晓今天这一炉。"
      ],
      "details": [
        [
          "选一个此刻",
          "慢一点 / 想出发 / 想分享 / 留给自己"
        ],
        [
          "选一个口味",
          "口味对应产品，心情改变视觉与短句。"
        ],
        [
          "揭晓一张香气卡",
          "可保存、自愿分享，或查看对应面包。"
        ]
      ],
      "sub": [
        "本地DEMO：精选预生成图像＋模板文案。",
        "无实时模型调用；也可直接进入选面包流程。"
      ]
    },
    {
      "index": 14,
      "id": "C06-01-设计过程",
      "kind": "carousels",
      "group": "C06",
      "layout": "process-cover",
      "eyebrow": "设计过程 / 01—02",
      "title": [
        "香气可以变化，",
        "产品始终一致。"
      ],
      "sub": [
        "03 叠加矢量Logo与品牌排版",
        "固定素材组合，成为完整香气卡。"
      ]
    },
    {
      "index": 15,
      "id": "C06-02-过程说明",
      "kind": "carousels",
      "group": "C06",
      "layout": "process-detail",
      "eyebrow": "设计过程 / 02—02",
      "title": [
        "AI参与视觉，",
        "规则保证连贯。"
      ],
      "details": [
        [
          "图像素材",
          [
            "产品与香气背景来自已选定AI母图。",
            "每次复用同一产品，不重画食品形态。"
          ]
        ],
        [
          "品牌与编排",
          [
            "沿用矢量Logo、三种标准色与字体。",
            "文字分层排版，逐页检查边界。"
          ]
        ],
        [
          "运行时体验",
          [
            "当前是预生成素材与模板文案组合。",
            "不把本地演示称作实时模型生成。"
          ]
        ]
      ]
    },
    {
      "index": 16,
      "id": "GRID01-品牌主张",
      "kind": "grid",
      "layout": "statement",
      "eyebrow": "顺路日常 / 01",
      "title": [
        "拐个弯，",
        "顺路带点香。"
      ],
      "sub": [
        "顺路面包",
        "关于社区日常的品牌想象。"
      ]
    },
    {
      "index": 17,
      "id": "GRID02-长条餐包",
      "kind": "grid",
      "layout": "product",
      "product": 0,
      "eyebrow": "三款日常 / 02",
      "sub": [
        "熟悉的麦香，带上路。"
      ]
    },
    {
      "index": 18,
      "id": "GRID03-转角",
      "kind": "grid",
      "layout": "words",
      "eyebrow": "顺路日常 / 03",
      "title": [
        "路径的下一站，",
        "留一点温暖。"
      ],
      "sub": [
        "一个转角，一份面包。",
        "把日常的小满足，",
        "放在顺路经过的地方。"
      ]
    },
    {
      "index": 19,
      "id": "GRID04-谷物面包",
      "kind": "grid",
      "layout": "product",
      "product": 1,
      "eyebrow": "三款日常 / 04",
      "sub": [
        "让今天，多一点层次。"
      ]
    },
    {
      "index": 20,
      "id": "GRID05-香气玩法",
      "kind": "grid",
      "layout": "aroma",
      "eyebrow": "今天这一炉 / 05",
      "title": [
        "选心情与口味，",
        "烤一张香气卡。"
      ],
      "sub": [
        "选择 → 揭晓 → 自愿保存",
        "本地DEMO：预生成素材＋模板",
        "无实时模型调用；香气为艺术隐喻。"
      ]
    },
    {
      "index": 21,
      "id": "GRID06-切片吐司",
      "kind": "grid",
      "layout": "product",
      "product": 2,
      "eyebrow": "三款日常 / 06",
      "sub": [
        "给日常，留一片柔软。"
      ]
    },
    {
      "index": 22,
      "id": "GRID07-品牌颜色",
      "kind": "grid",
      "layout": "palette",
      "eyebrow": "设计札记 / 07",
      "title": [
        "三种颜色，",
        "记住一个转角。"
      ],
      "sub": [
        "路径的绿、纸的暖、烤炉的一点橙。"
      ]
    },
    {
      "index": 23,
      "id": "GRID08-四种心情",
      "kind": "grid",
      "layout": "words",
      "eyebrow": "今天这一炉 / 08",
      "title": [
        "此刻的你，",
        "想选哪一句？"
      ],
      "sub": [
        "慢一点 / 想出发",
        "想分享 / 留给自己",
        "心情改变画面，口味对应产品。"
      ]
    },
    {
      "index": 24,
      "id": "GRID09-日常收束",
      "kind": "grid",
      "layout": "statement",
      "eyebrow": "顺路日常 / 09",
      "title": [
        "留一份给自己，",
        "带一份给日常。"
      ],
      "sub": [
        "顺路面包 · 愚园路灵感",
        "自主品牌概念，记录日常的香气。"
      ]
    }
  ]
}